a-MEN-ments

change, they say, is the only constant. well, after three months of blogging, it's time to seriously look at what works on The Online Edition and what doesn't. after that, i should make change. people come, people go. here, features come and features go. i have decided to discontinue two of my regular features from this week onwards. the victims are '@dd it' and 'fl@me or fr@me'.

the main reason for the cut is the proximity to the other posts. for '@dd it', it goes live an hour and a half before the week's best and worst hence before one has time for the post to breathe, a weekly favourite competes with the post for attention. as for 'fl@me or fr@me', the reasoning is the same. it goes live at midnight when most readers (at least on my side of the world) are asleep. by the time they wake up, the monday opening post greets them. hence, there is no real reason for me to hold on to the two features when they are not getting the kind of attention that i would like them to have.

in addition, for the past few weeks, the content (in my honest opinion) has been less than stellar which then translates into weak readership and interest. in short, if i find it boring, you probably yawned while reading it.

thus, there will no longer be a 10.30pm (singapore time) post on fridays. instead, the third friday post will just be the weekly best and worst post.

so i apologise to those who have become fans of those two segments, they are gone but not forever. occasionally, these segments will still feature on The Online Edition but as specials. that said, i hope you will return regularly as i churn out more material within and without the world of fashion.

fash'on... BAM!