Friday, 9 November 2012

@dd it: armani

Giorgio Armani

yup, rub your eyes! i am doing an 'advertorial'... well, not really since i am not paid or stand nothing to gain in this. for this week's '@dd it', i am asking you to go into an armani store and pick up something for yourself. 

Adele in Armani couture

yes, you did not read it wrongly, i am throwing my weight behind a brand. my love for armani is no secret anyway. whether it is armani exchange, emporio armani or giorgio armani, shopping in an armani store is always a pleasure. for as well as my memories serve me, i've never walked out of their stores empty-handed. 

Lady Gaga

like i once remairked, 'i have an insane amount of armani. his work is crisp, clean, elegant and tailored. armani's designs have changed the look and feel of contemporary fashion in business, entertainment and the fashion industry itself. 

Milan's Men's Fashion Week 2012

giorgio armani himself can sum up his design philosophy, which has proven to be so successful, best, 'i design for real people. i think of our customers all the time. there is no virtue whatsoever in creating clothing or accessories or clothing that are not practical.' hence as we approach the end of another week, we should never forget that every piece of garment remains fabric until someone buys it and wears it.



fash'on... BAM!

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